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How Northwestern University built a multilingual generative AI search tool with AWS | Amazon Web Services

September 22, 2026
By Louis Procaccini

As content becomes more multilingual and multimodal, search experiences need a rethink. 📚 This customer story shows how Northwestern University Libraries rebuilt their search experience from the ground up using generative AI on AWS. By choosing AWS, the team gained flexibility, cost transparency, and the ability to iterate quickly as needs evolved. Read the story to see what they built and why AWS became the foundation. @amazon-web-services #GenerativeAI #AWSCloud

Search experiences break down quickly when content grows more complex and multilingual. This customer story blog post shows how Northwestern University Libraries rebuilt search using generative AI on AWS to better connect users with rich text, audio, and visual content. Read the story to see why the team chose AWS for flexibility, cost transparency, and fast iteration, then reach out to United Tech Pros LLC to talk about applying similar approaches to your AI search or discovery projects.