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How Northwestern University built a multilingual generative AI search tool with AWS | Amazon Web Services

October 27, 2026
By Louis Procaccini

As content increasingly incorporates multiple languages and various formats, it's essential to rethink search experiences. 📚 This case study illustrates how Northwestern University Libraries transformed their search functionality from scratch by leveraging generative AI on AWS. Opting for AWS provided the team with flexibility, cost clarity, and the capacity for rapid iterations as their requirements changed. Explore the story to discover their creation and understand why AWS served as their cornerstone. @Amazon Web Services (AWS) #GenerativeAI #AWSCloud

Search experiences break down quickly when content grows more complex and multilingual. This customer story blog post shows how Northwestern University Libraries rebuilt search using generative AI on AWS to better connect users with rich text, audio, and visual content. Read the story to see why the team chose AWS for flexibility, cost transparency, and fast iteration, then reach out to United Tech Pros LLC to talk about applying similar approaches to your AI search or discovery projects.